Marketing Department

Course Overview

Production and marketing of goods and services are the essence of economic life in any society. All organizations perform these two basic functions to satisfy their commitments to their stakeholders – the owners, the customers and the society, at large. They create a benefit that economists call utility which is the want-satisfying power of a good or service.

Course Objectives

The primary aim of the Marketing Department is to provide a sound training leading to a National Diploma (ND) or Higher National Diploma (HND) or Degree (BSc) or Masters (MSc) in Marketing.

• To introduce the marketing concept and how we identify, understand and satisfy the needs of customers and markets.
• To analyse companies and competitors and to introduce marketing strategy to increase awareness of the strategic and tactical decisions behind todays top performing brands.

Admission Requirements

Any applicant who meets the minimum entry requirements for admission into the Polytechnic or University may be granted admission, the requirements are :

• O’level Result
• Birth Certificate
• Passport Photograph

Fee Schedule

• National Diploma (ND):                      ₦29,000
• Higher National Diploma (HND):        ₦35,000
• Degree (BSc):                                    ₦69,000
• HND to Degree (BSc) Conversion:    ₦247,000
• Masters (MSc):                                   ₦390,000